WeCo — Nonprofit community journey map
Full 10-step arc from cold outreach to full partnership. Click any stage or colored dot to explore details.
Phase 1 — Free intro
Phase 2 — Paid growth
Phase 3 — Big partnership
Step 1
Warm outreach email
Casual ask, no cost
Step 2
Demo
Live or recorded
Step 3
Custom flier + code
Branded assets
Step 4
Community presentation
Live Q&A session
Step 5
Members try WeCo
Free trial → 25% off
Step 6
Members subscribe
$15/mo recurring
Step 7
Org sees traction
Leader buys in deeper
Step 8
Stage 1 proposal
Org alignment — $14k
Step 9
Community + donor program
Survey, design, execute
Step 10
Full partnership
Franchise + ongoing rev
Conversion likelihood
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$15/mo × members
Growing MRR
$14k contract
$TBD Stage 2+3
Retainer + franchise
Resistance
Drop-off risk
WeCo's move
Select a stage above
Click any stage header or colored dot to see what's happening at that step, where people drop off, and what WeCo should do about it.
High friction Moderate Low / handled
Free intro Paid growth Big partnership
WeCo · Nonprofit community journey map
Click any stage or colored dot to explore resistance points, drop-off triggers, and recommended actions.
Month 0
First contact
Intro call / referral
Month 0–1
Proposal review
Decision & sign-off
Month 1
Platform onboard
Members join WeCo
Month 1–2
Early adoption
Coaching & activation
Month 2–3
Community survey
Insight & model design
Month 4+
Full execution
Programs & growth
Member retention estimate
Resistance
Drop-off risk
WeCo action
Select a stage above
Click any stage header or colored dot to see resistance points, drop-off reasons, and recommended actions for that part of the journey.
High friction Moderate Low / resolved